Brand Identity
This project showcases my design skills through a branding concept. I demonstrate my understanding of key design elements, such as color theory and typography, to craft a visually cohesive brand identity that effectively communicates the brand's essence.
Hygge embodies a clothing line dedicated to offering the epitome of comfort. Inspired by the Danish concept of "hygge," pronounced as "hoogah," it encapsulates a feeling of contentment, warmth, and joy. The brand strives to create garments that not only wrap you in luxurious comfort but also evoke a sense of blissful tranquility and well-being.
The logo of Hygge resembles an elegant intertwining pattern reminiscent of knit stitches, mirroring the essence of the clothing line's fabric. It symbolizes the intricate weaving of comfort and style, capturing the cozy embrace of Hygge garments.
Hygge's typography combines Cormorant and Futura fonts. Cormorant is a luxury serif typeface, while Futura is a clean and modern sans-serif. Their blend creates a luxurious yet simple aesthetic.
The colours of Hygge represent calmness and warmth, including hues of blue, brown, and cream. These colour palettes are derived from warm drinks that evoke a sense of coziness and comfort. Cozy blue reflects a serene and tranquil ambiance, while cocoa brown and coffee brown bring in earthy tones reminiscent of warmth and grounding. Creamy white adds a touch of softness and light to the palette, enhancing the overall feeling of comfort and relaxation associated with Hygge style.
