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Objective

To develop a responsive e-commerce website that caters to the specific needs of the target audience; incorporating the brand’s logo, colours and typography.

Challenge

The website should be responsive and follow the rules of good design. The homepage should showcases four featured products. The product listing pages should be populated from a database and allow users to add items to cart. Additionally, users should be able to sort products and filter them by category.

Goals

  • Featured products section
  • Responsive design
  • Database integration
  • Sorting and filtering options
  • Cart and checkout functionality

Solution

To achieve my goals, I will conduct a comprehensive analysis of user needs, leading to the creation of user-friendly designs through wireframes and mock-ups. I will ensure consistent integration of Grammy's brand, crafting engaging content to deliver a seamless experience. The website will be developed using HTML, CSS, PHP, and MySQL.

Design Process

User Personas

Based on research findings, I have identified the following user personas and prioritized user needs to guide the design decisions.

Illustrations & Photography

Mockups

View Prototype

Final Thoughts

The e-commerce site is not just about aesthetics but also about providing a user-friendly experience, having intuitive elements, and easy to navigate. The design process is crucial, including understanding the user's needs, researching, creating a user persona, and developing responsive interfaces.

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